Our story
A consultancy built to be honest with you.
Be True Social, Inc. was founded in Birmingham, Alabama on a simple frustration: too many consultants sell strategy that sounds smart and changes nothing. We exist to do the opposite — to help purpose-driven organizations build brands and businesses that are true to the people they serve.
Why we exist
Honest strategy for organizations that mean it.
We started Be True Social because the organizations doing the most good — local nonprofits, family businesses, community health groups, purpose-driven founders — are often the least served by the consultancy world. They get templates. They get buzzwords. They get strategy that doesn't fit.
We work differently. We sit with your team, learn what makes your organization real, and design a plan your people can actually run. Then we stay — measuring what matters, adjusting what doesn't, and building the kind of trust that compounds.
True north isn't a tagline. It's how we work.
What we stand for
Six values, no exceptions.
Honesty first
We say what's true, even when it's hard — especially then. Trust is built on candor.
Clarity over complexity
Simple, honest strategy beats impressive jargon every time.
People over optics
Real relationships with real humans drive real, durable results.
Radical transparency
You see the work, the numbers, and the reasoning — never just the invoice.
Momentum, not motion
We optimize for forward progress, not for billable hours.
Community rooted
We grow when our clients' communities grow. That's the whole point.
How we work
Listen. Map. Build. Stay.
01
Listen
We start by understanding your people, your history, and your real constraints.
02
Map
We design a strategy grounded in who you are — not who you'd like to look like.
03
Build
We turn the plan into systems your team can run without us.
04
Stay
We measure what matters and adjust until it compounds.
Want a partner who'll tell you the truth?
That's us. Let's talk about where your organization is heading.